Measuring Impact

Researchers at Wolverhampton University are gathering data on Holding Time’s impact on the community online and offline through surveys about breastfeeding attitudes

In this BLOG post Dr Lisa J. Orchard, Senior Lecturer in Psychology at the Faculty of Education, Health and Wellbeing at the University of Wolverhampton, introduces their innovative study, designed to measure the impact of the Holding Time Project on viewers. Please add your data to the survey!

Dr Vicky Fallon: Words and Power

Breastfeeding has profound and long-lasting health advantages, but the risks of poor maternal well-being run just as deep. The “breast is best” message has, in many cases, done more harm than good for both breastfeeding and formula feeding women. Words carry a lot of power and we need to be very careful of their use in future breastfeeding promotion campaigns.

For many, the current WHO recommendation of six months of exclusive breastfeeding is simply not realistic and can discourage mothers from even initiating breastfeeding. Instead we should follow a woman-centred approach where mothers are empowered to set their own realistic targets.

Coventry Daze

In this year of years, mothers have experienced the most challenging circumstances: solo scans, solo births, isolation and a loss of family support. All the more reason to press ahead with Coventry City of Breastfeeding, my project for Coventry City of Culture 2021. It was an experience with massive highs and lows against a backdrop of restrictions, fear and uncertainty, I tried to create something worthy of the wise women of Coventry…

Bonding

A baby’s brain is constantly making new pathways. 250,000 neurons are formed per minute in a fetal brain throughout pregnancy and that proliferation, migration, differentiation, synaptogenesis continue into the toddler years and pruning of these until puberty. Each baby’s personality, body, brain and trans generational inheritance is of course unique and dependent upon their DNA, yet their experiences and exposure to the world around them throughout pregnancy and in early life also all have an effect on them.

Presentation at Warwick University Maternity Themed Clinical Trials Launch

I spoke about my project and the aims of partnering with the CTU for Coventry City of Culture. I showed the animated portraits, as well as a slideshow of stills. it was the first time I had presented the work in a meidcal setting and I found the atmosphere invigorating. It gave me new insight into how clinical trials lead the way to greater understanding of new approaches.