Wellness is more than a lifestyle choice, or an expression of consumer buying power. Creating resilience takes time and work and is a right not a privilege.
Breastfeeding has profound and long-lasting health advantages, but the risks of poor maternal well-being run just as deep. The “breast is best” message has, in many cases, done more harm than good for both breastfeeding and formula feeding women. Words carry a lot of power and we need to be very careful of their use in future breastfeeding promotion campaigns.
For many, the current WHO recommendation of six months of exclusive breastfeeding is simply not realistic and can discourage mothers from even initiating breastfeeding. Instead we should follow a woman-centred approach where mothers are empowered to set their own realistic targets.
The arguments for breastfeeding in terms of health are already won, but breastfeeding statistics remain impossibly low in the UK. How can this be? Because the barriers to breastfeeding are cultural, not medical but the majority of information about breastfeeding comes from the medical community. This viewpoint says that women should breastfeed, without acknowledging the personal and emotional struggles involved in doing so.