Holding Time

30 years of breastfeeding promotion have resulted in no meaningful change in breastfeeding statistics in the UK. It's time we did things differently.....

art meets health

The Holding Time Project is designed as an experiment in using art to improve breastfeeding rates, influence behaviour and improve perinatal mental health.

Working across the city with grassroots groups, NHS teams, hospitals, libraries and universities The Holding Time Project brings conversations about breastfeeding to the heart of the community through a multi-platform, multi-layered approach.

Mothers collaborating with artists and eachother, create exhibitions, workshops, radio programmes and social media events that will overturn stereotypes, challenge assumptions and inspire a new generation of families to find their way back to this practice that has given humans health for millions of years.

Coming to a city near you

Cheshire and Merseyside 2022


18

Portraits of C&M Mothers

10

New Mother Stories

The Project

city wide, from the grassroots to the latest research


Mothers and family members can experience an ancient feeding circle in this moving animation of Breastfeeding mothers

Mothers and maternal researchers share their perspectives on support, breastfeeding in public and other issues in 5 minute VLOGS

Large studio portraits celebrate the diversity and variety of breastfeeding by contemporary women in cities across the UK

Rating: 5 out of 5.

“I just wanted to take a moment to say thank you for your very beautiful portrait of Sabrina and Isabelle breastfeeding. It is now up on the expressing room wall and it certainly fills me with joy every time I see it and I’m sure it will be the same for our expressing mothers. Thank you so much”

Stacey Zimmels, Breastfeeding and Expressing Team, Royal Brompton Hospital, London

Rating: 5 out of 5.

“It’s beautiful portrait Lisa. V well done again. I never expected less but there is just so much love in this shot.”

Karen Janody, Producer, RB&H Arts

Rating: 4 out of 5.

” It was heart warming to see the gallery transformed into a welcoming community space where mothers could come and just be, taking time to sit and enjoy the installation and video.”

Lydia Heath, Gallery Manager, ONCA

From the BLOG

latest posts


Measuring Impact
Researchers at Wolverhampton University are gathering data on Holding Time's impact on the community online and offline through surveys about breastfeeding attitudes In this BLOG post Dr Lisa J. Orchard, Senior Lecturer in Psychology at the Faculty of Education, Health …
Words and power: the need for a mother-centred approach to breastfeeding promotion
Breastfeeding has profound and long-lasting health advantages, but the risks of poor maternal well-being run just as deep.
Liverpool Launch
With an audience of NHS staff, the social prescribing Team from WHAM, members of the local CCG and local breastfeeding mentors, the performances by mothers were entertaining, moving and full of meaning.

Read latest newsletter here