https://www.bbc.co.uk/news/articles/c87r71ke64zo
Publication details
Published by BBC News on 4 August 2024, the article was written by Aisha Iqbal. It profiles the Bradford phase of The Holding Time Project during World Breastfeeding Week and describes how local mothers were taking part in interviews and photo shoots, with free writing workshops planned for the following month. The work was intended to culminate in a permanent photographic exhibition at Bradford Royal Infirmary.
Archive description
BBC News profiles The Holding Time Project in Bradford, where mothers were invited to share experiences of breastfeeding, birth and motherhood through interviews, portrait photography and creative writing. Artist Lisa Creagh describes the project as a way to honour women’s stories, challenge stigma and explore structural and cultural barriers to breastfeeding. The Bradford programme was planned to culminate in a permanent exhibition at Bradford Royal Infirmary.
Key impact / relevance summary
The article is particularly useful for showing Holding Time as a participatory Creative Health project rooted in lived experience. It foregrounds Lisa Creagh’s aim of helping women “unpack” breastfeeding journeys that may contain both pain and joy, while creating opportunities for mothers to talk openly about experiences that are often silenced.
It also places the project within a wider Bradford public health context. The article connects Holding Time with local efforts to make breastfeeding more visible and welcome in everyday public spaces, including Bradford’s “here, there and everywhere” breastfeeding-friendly campaign.
Media significance
This BBC coverage positions Holding Time simultaneously as an arts project, public health intervention and cultural campaign. It documents the project at an early stage in Bradford, before the later public artworks and exhibitions, making it useful evidence of the project’s development from recruitment and co-creation through to permanent legacy.