The Holding Time Project launched in Cheshire and Merseyside at Liverpool’s Open Eye Gallery on 19 November 2021, as part of Baby Week. Supported by WHAM, the NHS Cheshire and Merseyside Women’s and Children’s Partnership, the event brought together photography, mothers’ interviews, poetry and creative health research. Led by artist Lisa Creagh, Holding Time explored the cultural, emotional and practical barriers to breastfeeding while celebrating the diversity of mothers’ experiences across the region.